As we begin the new year, we are sensing great positive momentum on the economic front. Unemployment is down, oil prices are down, and consumer sentiment is up. Nonetheless, questions abound as to what these numbers really mean. Where will all this economic activity take us in the coming year? Most importantly, what are the opportunities […]
How To Develop a Luxury Product or Service for Your Business
We love luxury. Right? Part of us wants that high end item to up our social status or to seem special. And the stats seem to back that up. Market research demonstrates that in most businesses 20% of the customer base wants the opportunity to buy a luxury product/service. With this is the allure of […]
Don’t Destroy Your New Business!: 5 Crucial Mistakes Not To Make
Starting a business can hold within it excitement and possibilities. Often when an entrepreneur first formulates a business idea there’s usually a sense of passion and the belief that the business will grow linearly. The truth is that rarely, if ever, does a business look the same way at its start than what it matures […]
We Are Halfway Through the Year, Is the Economy Getting Better?
As we approach the middle of the year, we can take a moment and see where the economy is and how the rest of the year could play out. The data shows that the economy hit a rough patch in the fourth quarter of 2013, with the severe weather further hampering economic vitality in the […]
The Power of Having Organizational Clarity to Maximize Profits
Essential for any organization to posses is extreme clarity regrading what business they’re in. The answer to this goes beyond what they actually do and instead reaches into the heart of both the breadth and depth of the purpose of the organization. By having a clear definition of what business you are in, then all aspects […]
How to Blend SEO and PPC For Increase Profits
A common question many business owners ponder: Do I invest in Search Engine Optimization (SEO) or Pay-Per Click (PPC) paid search advertising? Important question and an essential one for your business to grow. Their intent is simply to invest money and energy into the one form of advertising and lead generation that will give them […]
Feeling Scared of Ecommerce? Turn Your Brick and Mortar Store into a Shopping Experience and Succeed.
It feels scary out there. Especially if you run a Brick and Mortar retail Store. For the last half of 2013 and beginning of 2014, retail sales in the U.S. declined or remained stagnant at best. Nordstrom, traditionally more profitable than many other retail chains, saw their stores reporting flat or slightly down results. At the […]
3 Steps to Managing Cash Flow in Your Business
As any business owner will testify – running out of cash is the death blow to the existence of any business. Definitely not good. It’s a big stress, especially not having the liquid funds necessary to meet important demands such as payroll. At the same time having cash sit idle wastes the chance for investment, allowing the business to […]