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The 2015 Bay Area Mastermind Economic Review

February 2, 2015 By Robert Estupinian

As we begin the new year, we are sensing great positive momentum on the economic front. Unemployment is down, oil prices are down, and consumer sentiment is up. Nonetheless, questions abound as to what these numbers really mean. Where will all this economic activity take us in the coming year? Most importantly, what are the opportunities […]

Filed Under: Economy, Management, Marketing, Motivational, Performance, Small Business, Taxation Tagged With: 2015 Economic Review, business advice, business financials, business for 2015

How To Develop a Luxury Product or Service for Your Business

August 5, 2014 By Robert Estupinian

We love luxury. Right? Part of us wants that high end item to up our social status or to seem special. And the stats seem to back that up. Market research demonstrates that in most businesses 20% of the customer base wants the opportunity to buy a luxury product/service. With this is the allure of […]

Filed Under: Articles, Entrepreneurship, Marketing, Motivational, Pricing, Small Business Tagged With: luxury items, luxury products, market research, Pricing, small business

Don’t Destroy Your New Business!: 5 Crucial Mistakes Not To Make

July 29, 2014 By Robert Estupinian

Starting a business can hold within it excitement and possibilities. Often when an entrepreneur first formulates a business idea there’s usually a sense of passion and the belief that the business will grow linearly. The truth is that rarely, if ever, does a business look the same way at its start than what it matures […]

Filed Under: Entrepreneurship, Management, Motivational, Performance, Small Business Tagged With: business challenges, entrepreneurship, small business, small business challenges, small business success

We Are Halfway Through the Year, Is the Economy Getting Better?

July 15, 2014 By Robert Estupinian

As we approach the middle of the year, we can take a moment and see where the economy is and how the rest of the year could play out. The data shows that the economy hit a rough patch in the fourth quarter of 2013, with the severe weather further hampering economic vitality in the […]

Filed Under: Economy, Entrepreneurship, Management, Motivational, Resources, Small Business

The Power of Having Organizational Clarity to Maximize Profits

July 8, 2014 By Robert Estupinian

Essential for any organization to posses is extreme clarity regrading what business they’re in. The answer to this goes beyond what they actually do and instead reaches into the heart of both the breadth and depth of the purpose of the organization. By having a clear definition of what business you are in, then all aspects […]

Filed Under: Entrepreneurship, Management, Motivational, Performance, Small Business Tagged With: business 101, business advice, business motivation, business strategies, organizational clarity

How to Blend SEO and PPC For Increase Profits

July 1, 2014 By Robert Estupinian

A common question many business owners ponder: Do I invest in Search Engine Optimization (SEO) or Pay-Per Click (PPC) paid search advertising? Important question and an essential one for your business to grow. Their intent is simply to invest money and energy into the one form of advertising and lead generation that will give them […]

Filed Under: Economy, Entrepreneurship, Lead Generation, Marketing, Performance, Resources, Small Business Tagged With: advertising for small businesses, business success, marketing, marketing online, online marketing, organic search, ppc, search engine optimization, seo

Feeling Scared of Ecommerce? Turn Your Brick and Mortar Store into a Shopping Experience and Succeed.

June 24, 2014 By Robert Estupinian

It feels scary out there. Especially if you run a Brick and Mortar retail Store. For the last half of 2013 and beginning of 2014, retail sales in the U.S. declined or remained stagnant at best. Nordstrom, traditionally more profitable than many other retail chains, saw their stores reporting flat or slightly down results. At the […]

Filed Under: Economy, Entrepreneurship, Management, Small Business Tagged With: brick and mortar stores, business motivation, ecommerce, Economy, marketing, retail business challenges, small business success

3 Steps to Managing Cash Flow in Your Business

June 17, 2014 By Robert Estupinian

As any business owner will testify – running out of cash is the death blow to the existence of any business. Definitely not good. It’s a big stress, especially not having the liquid funds necessary to meet important demands such as payroll. At the same time having cash sit idle wastes the chance for investment, allowing the business to […]

Filed Under: Articles, Economy, Entrepreneurship, Management, Performance, Small Business Tagged With: business advice, business financials, business strategies, small business, small business challenges, small business profitability

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