By Robert Estupinian The last couple of weeks has been full of a lot of disheartening news. At the top of the list has been economic worries and strife around the world. It is easy to lose sight of what we are all trying to accomplish in our lives whether it be financial, family, health, […]
A Quick View of What Is New With Facebook
In our last post we began to talk about the importance of social media for the business owner. According to some reports, Facebook currently has more than 750 million users. Half of these users are on Facebook at least several times a day. This is one reason that 75% of advertisers are planning to increase […]
Social Media for Small Businesses: 6 Effective Strategies
By Robert Estupinian Social Media has quickly become a very opportunistic way to market a business. Facebook has exploded into the second most popular website in the world with over 750 million users and half of them log on to the site every single day. Twitter is also in the top 15 on most days […]
Boomerang for Gmail: The New Email App To Make You More Productive
By Robert Estupinian One thing that is important for us here at Bay Area Mastermind is giving our members the latest tools and strategies to make them more efficient. After all owning a business should not be about working harder, it should be about liberating your time. So, today we have a new tool that […]
Managing Your Business Through a Recession
In today’s economy, the small business owner may encounter situations where one or more of the employees’ performances are affected. Because some employees may worry about not having a job a month or two down the road, their focus might not be as clear as compared to someone who had a guaranteed position. And in […]
How To Get Control Over Information Overload
A few years ago many of the top direct marketers recommended building a swipe file from the various direct response mail pieces (junk mail) we all receive in our mail boxes. The idea was simply a way to learn how others marketers by examining the mail that we received from them. As Internet marketing began […]
This Advertising Stuff Doesn’t Work, What a Waste of Time and Money
Frustration is all around these days as many businesses struggle to get customers in. Advertising can sometimes be black hole that simply sucks the money out of a business with no return. Therefore, it is not uncommon for business owners to feel that they may be better off not doing any advertising or marketing. Are […]