By Robert Estupinian The last couple of weeks has been full of a lot of disheartening news. At the top of the list has been economic worries and strife around the world. It is easy to lose sight of what we are all trying to accomplish in our lives whether it be financial, family, health, […]
A Quick View of What Is New With Facebook
By Robert Estupinian In our last post we began to talk about the importance of social media for the business owner. According to some reports, Facebook currently has more than 750 million users. Half of these users are on Facebook at least several times a day. This is one reason that 75% of advertisers are […]
Social Media for Small Businesses: 6 Effective Strategies
By Robert Estupinian Social Media has quickly become a very opportunistic way to market a business. Facebook has exploded into the second most popular website in the world with over 750 million users and half of them log on to the site every single day. Twitter is also in the top 15 on most days […]
Boomerang for Gmail: The New Email App To Make You More Productive
By Robert Estupinian One thing that is important for us here at Bay Area Mastermind is giving our members the latest tools and strategies to make them more efficient. After all owning a business should not be about working harder, it should be about liberating your time. So, today we have a new tool that […]
Managing Your Business Through a Recession
In today’s economy, the small business owner may encounter situations where one or more of the employees’ performances are affected. Because some employees may worry about not having a job a month or two down the road, their focus might not be as clear as compared to someone who had a guaranteed position. And in […]
The Fall Economic Outlook
Many of our readers have recently emailed and asked for an update of my previous economic outlook that I made at the beginning of the year. These days the media is reporting on just about every bit of data and very little makes sense. In fact, we would argue that much of it has nothing […]
This Advertising Stuff Doesn’t Work, What a Waste of Time and Money
Frustration is all around these days as many businesses struggle to get customers in. Advertising can sometimes be black hole that simply sucks the money out of a business with no return. Therefore, it is not uncommon for business owners to feel that they may be better off not doing any advertising or marketing. Are […]
Leadership Lessons From a True Legend Who Walked his Talk
Even if you have never been into sports most business professionals have heard of and admired Coach John Wooden. On June 4Th 2010 the world lost this great basketball coaches and wise leader at the age of 99. Fortunately we still have access to his ideas and strategies that can help any business owner succeed.
Every Business Owner Needs an Advisory Board
These days staying ahead of the competition and market changes is necessary to the very survival of the business. Just being good is not enough and mediocrity spells certain death for any business who allows it to occur. So, how can a business owner make sure that they are on top of it all? One […]
The Silver Lining for Business Owners
In the previous post, How Credit is Effecting Your Business, we discussed how the credit crises has changed the way that business owners are operating. We also discussed the value of knowing the true FICO score and where to get it. Sure there are more things to deal with now than before as a result […]