Creativity is one of the best skills that any small business owner can do to increase their profitability and market share. At times just being able to find creative ways to sell products and services can make the difference between success and failure. At Bay Area Mastermind we have always emphasized the power of taking an […]
Entrepreneurship Articles
Articles about Entrepreneurship from the Bay Area Mastermind, a peer advisory group for founders, entrepreneurs, and business owners.
Thinking Outside of the Box: Cash for Clunker Couches
Everyone always talks about “Thinking outside of the Box”, but who’s actually doing it? Local Mastermind Member John Knight is. His furniture company, Rockridge Furtniture “zagged” while everyone else was “zigging” and he ran a marketing campaign for “Cash for Clunker Couches.” Most competitors would shudder at the thought of such a marketing stunt, but the […]
5 Time Wasters of Busy Entrepreneurs
The most precious commodity in the universe is time. We all know that we only have 24 hours in a day. However, when you subtract sleeping, eating, and basic living necessities we actually only have between 12 and 16 hours each day. Making sure that we do not waste any of those precious hours is […]
Is There Really a Recovery Underway?
As we begin the final quarter of 2009 let’s take a moment to see where the economy is. By most accounts December 2007 was official day that most economist recognize as the beginning of the great recession. On the positive side looking at just GDP we are now beginning to get out of the Great […]
Why Having The Best Darn Widget Does Not Guarantee Success in Business
Many times I am asked by clients to review their business model in an effort to help them with their marketing or business development. There are many times that these same clients have actually developed a product that they feel is superior in performance and appearance. When I ask them why anyone should prefer their […]
3 Strategies to Help Anyone Who Has Bombed a Sales Call
Just about everyone in business is selling these days. The ability to sell and persuade customers is a skill that takes some time to develop and is among one of the highest paid activities any business owner can do. Nevertheless, just about everyone that has sold something can relate to the sinking gut feeling you get when you have […]
You Just Can’t Beat Them Into Producing (Part 2)
In part one we introduced some of the problems companies face when simply demanding more from their salespeople these days. In this second part we will look at where the hidden costs are for most companies and what can be done to overcome a non producing salesperson or sales team. Although what is discussed here pertain […]
September’s Business Insights
In this post we want to cover some brief ideas that can give you some ideas for you and your business. Here you will find some ideas that can help you with your taxes, retirement, and give you a brief economic outlook. At Bay Area Mastermind our members always benefit from these insights and you […]
Why One Business is Thriving and The Other is Going Out of Business
All of us are aware of changes that are occurring to business landscape. Some are thriving out there while others are simply being forced to close their doors. The interesting thing is that business failure is not specific to one type of business or based on the time that business has been in business. These […]
Two Things You Need to be Successful in Business (Part 2)
In our previous post we discussed the importance of finding a large starving crowd. The second important element goes hand in hand with the first. This is fully understanding the buying power and buying habits of the market . When you break down all the variables of consumer behavior we find that people buy what they buy […]
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