When it comes to leading and lagging indicators in business, a great way to think about them is through the athlete analogy. While every athlete wants to WIN, they can’t change the outcome of a match or competition once it’s over; the result is what it is. Win or lose, all that remains is simply […]
Oversubscribed: How To Get People Lining Up To Do Business With You
You want your business to be the hottest thing in town, right? That’s what “Oversubscribed: How To Get People Lining Up To Do Business With You” can help you to get. Author Daniel Priestly spills all the secrets on how to create wild demand for what you offer. Imagine having people lining up, practically begging […]
Creating a Marketing Calendar To Grow Your Business
One of the biggest challenges us business owners face with marketing is being consistent with engaging, strategic marketing to actively grow our businesses. Marketing is often lacking – or haphazard at best – and even if there’s tracking in place, marketing typically ends up being reactive instead of proactive. Almost half of all small business […]
Funnels for E-Commerce Businesses
Funnels for e-commerce businesses are quite different than a funnel for coaches, consultants, and higher-end 1:1 services. With an e-commerce funnel, you’ll typically have a visitor come to your site, ideally opt-in, add items to their cart, and checkout online using their credit card. 24 hours a day. 7 days a week. While you sleep. […]
Funnels for Coaching / Consulting Businesses
Funnels for coaching, consulting, or higher-end 1:1 services businesses are unique from a typical e-commerce funnel where someone visits your landing page, opts in, and then purchases online using their credit card. Coaching funnels are more nuanced typically with a lower volume of higher quality leads that require a higher level of touch to get […]
Multiplying Your Leads, Customers, and Sales with Ben Morris
Every potential customer begins as a suspect. Some of those suspects become prospects. Some of those prospects become customers. So how do you get more – and better quality – suspects to discover your business, become prospects, and convert to your best quality customers? How can you use data from the initial coldest traffic all […]
Fast Funnel Fixes for the Most Common (and Unusual) Business Funnels
Funnels are everywhere in your business – not just in your sales pipeline – and knowing WHAT to optimize and where matters. Beyond marketing funnels and sales funnels, where can you find funnels in your business? How do you track each funnel stage and how effective your funnel is? What are the most common places […]
How to Develop a TikTok Business Strategy
Danielle Johnson launched Realm Candles in September of 2020 after teaching herself the process using YouTube videos. Her collection of soy-wax candles has delicious scents like Lemonade, Honey, and Rosé, packaged in stylish minimalist packaging. It’s not easy to start a business during a pandemic, so Johnson opted to launch her business on the video-sharing […]
Reddit Advertising Guide for Business
With 1.8 billion page views per month, Reddit generates a lot of traffic. And with 130,000 communities covering every possible topic, Reddit is the world’s largest community website that can offer targeted advertising opportunities to maximize your budget and snag those customers you’ve been dreaming about. What Can Businesses Do with Reddit in 2022? If […]
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