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You are here: Home / Archives for Lead Generation

Leading vs. Lagging Indicators: Driving Success With Leading Indicators

February 13, 2024 By Jeremy Shapiro

Driving Success With Leading Indicators

When it comes to leading and lagging indicators in business, a great way to think about them is through the athlete analogy.  While every athlete wants to WIN, they can’t change the outcome of a match or competition once it’s over; the result is what it is. Win or lose, all that remains is simply […]

Filed Under: Articles, Lead Generation, Management, Marketing, Sales

Oversubscribed: How To Get People Lining Up To Do Business With You

November 6, 2023 By Jeremy Shapiro

Oversubscribed: How To Get People Lining Up To Do Business With You

You want your business to be the hottest thing in town, right? That’s what “Oversubscribed: How To Get People Lining Up To Do Business With You” can help you to get. Author Daniel Priestly spills all the secrets on how to create wild demand for what you offer. Imagine having people lining up, practically begging […]

Filed Under: Lead Generation, Marketing, Recommended Reading

Creating a Marketing Calendar To Grow Your Business

August 16, 2023 By Jeremy Shapiro

Creating a Marketing Calendar To Grow Your Business

One of the biggest challenges us business owners face with marketing is being consistent with engaging, strategic marketing to actively grow our businesses. Marketing is often lacking – or haphazard at best – and even if there’s tracking in place, marketing typically ends up being reactive instead of proactive. Almost half of all small business […]

Filed Under: Events, Lead Generation, Marketing, Workshops Tagged With: featured marketing

Funnels for E-Commerce Businesses

August 14, 2023 By Jeremy Shapiro

E-Commerce Business Funnels

Funnels for e-commerce businesses are quite different than a funnel for coaches, consultants, and higher-end 1:1 services. With an e-commerce funnel, you’ll typically have a visitor come to your site, ideally opt-in, add items to their cart, and checkout online using their credit card. 24 hours a day. 7 days a week. While you sleep. […]

Filed Under: Articles, Entrepreneurship, Lead Generation, Marketing, Sales

Funnels for Coaching / Consulting Businesses

August 2, 2023 By Jeremy Shapiro

Coaching Funnels

Funnels for coaching, consulting, or higher-end 1:1 services businesses are unique from a typical e-commerce funnel where someone visits your landing page, opts in, and then purchases online using their credit card. Coaching funnels are more nuanced typically with a lower volume of higher quality leads that require a higher level of touch to get […]

Filed Under: Articles, Entrepreneurship, Lead Generation, Marketing, Sales

Multiplying Your Leads, Customers, and Sales with Ben Morris

December 14, 2022 By Jeremy Shapiro

Ben Morris

Every potential customer begins as a suspect. Some of those suspects become prospects. Some of those prospects become customers. So how do you get more – and better quality – suspects to discover your business, become prospects, and convert to your best quality customers? How can you use data from the initial coldest traffic all […]

Filed Under: Events, Featured Speakers, Lead Generation, Marketing

Fast Funnel Fixes for the Most Common (and Unusual) Business Funnels

November 29, 2022 By Jeremy Shapiro

Fast Funnel Fixes

Funnels are everywhere in your business – not just in your sales pipeline – and knowing WHAT to optimize and where matters. Beyond marketing funnels and sales funnels, where can you find funnels in your business? How do you track each funnel stage and how effective your funnel is? What are the most common places […]

Filed Under: Advertising, Articles, Entrepreneurship, Human resources, Lead Generation, Marketing, Performance, Pricing, Sales Tagged With: PPC (Pay per Click)

How to Develop a TikTok Business Strategy

May 16, 2022 By Jeremy Shapiro

TikTok Business Strategy

Danielle Johnson launched Realm Candles in September of 2020 after teaching herself the process using YouTube videos. Her collection of soy-wax candles has delicious scents like Lemonade, Honey, and Rosé, packaged in stylish minimalist packaging. It’s not easy to start a business during a pandemic, so Johnson opted to launch her business on the video-sharing […]

Filed Under: Advertising, Articles, Lead Generation, Marketing, Social Media

Reddit Advertising Guide for Business

May 10, 2022 By Jeremy Shapiro

Reddit Advertising Guide for Business

With 1.8 billion page views per month, Reddit generates a lot of traffic. And with 130,000  communities covering every possible topic, Reddit is the world’s largest community website that can offer targeted advertising opportunities to maximize your budget and snag those customers you’ve been dreaming about. What Can Businesses Do with Reddit in 2022? If […]

Filed Under: Advertising, Articles, Lead Generation, Marketing, Social Media Tagged With: PPC (Pay per Click)

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