One of the biggest hurdles for any business is to differentiate their product and services despite the similarities of other offerings in the market. Many times, businesses think the best way to do this is to build a better product or service. Truth be told, the quality of the product and a high level of […]
How To Price Your Services and Products in A Weak Economy
By Robert Estupinian Last week J.C. Penny announced it would be changing the way that it will price its merchandise. No longer will the company be offering sale prices. Instead the retailer will be slashing all prices by 40% and keeping them there. Previously, the company would hold hundreds of sales every year, and their […]
This Advertising Stuff Doesn’t Work, What a Waste of Time and Money
Frustration is all around these days as many businesses struggle to get customers in. Advertising can sometimes be black hole that simply sucks the money out of a business with no return. Therefore, it is not uncommon for business owners to feel that they may be better off not doing any advertising or marketing. Are […]
When It Is Not a Good Idea to Make a Change in Your Marketing
These days it is apparent that the way we sell and the way that we market is changing right before our eyes. For some business owners not being able to flex with the changes is causing major problems with their profitability and with some it has meant closing down altogether. Therefore, being able to change […]
Business Lessons From The World Cup
There is an old saying that I have always liked, “It aint over until the fat lady sings”. This is as true in sports as it is in business. It is so easy to prematurely give up when the odds appear to be totally against us. The annals of business are full of stories of […]
Three Big Levers to Grow Your Business and What We Can Learn from Starbucks, McDonalds, and AMC
There are a billion different ways to grow your business, but there is a particular set of three “levers” that you can use to make game-changing increases in cashflow. Your businesses cashflow is basically defined by: Cashflow = Number of Customers x Average Ticket Sale x Frequency of Purchase This means that if you can […]
How to Steal and Disseminate for Profit and Gain
Creativity is one of the best skills that any small business owner can do to increase their profitability and market share. At times just being able to find creative ways to sell products and services can make the difference between success and failure. At Bay Area Mastermind we have always emphasized the power of taking an […]
Thinking Outside of the Box: Cash for Clunker Couches
Everyone always talks about “Thinking outside of the Box”, but who’s actually doing it? Local Mastermind Member John Knight is. His furniture company, Rockridge Furtniture “zagged” while everyone else was “zigging” and he ran a marketing campaign for “Cash for Clunker Couches.” Most competitors would shudder at the thought of such a marketing stunt, but the […]
Why Having The Best Darn Widget Does Not Guarantee Success in Business
Many times I am asked by clients to review their business model in an effort to help them with their marketing or business development. There are many times that these same clients have actually developed a product that they feel is superior in performance and appearance. When I ask them why anyone should prefer their […]
Creating a Unique Customer Experience
Last week my wife and I were invited to be a guest of CH Premier Jewelers as they hosted the Patek Phillipe watch collection. For those of you not familiar with Patek Phillipe, it is one of the worlds top luxury watch makers that can trace their origination to 1839. So, if you like complicated watches and have […]
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