Starting a business can hold within it excitement and possibilities. Often when an entrepreneur first formulates a business idea there’s usually a sense of passion and the belief that the business will grow linearly. The truth is that rarely, if ever, does a business look the same way at its start than what it matures […]
How to Profit From Extreme Segmentation in Your Business
One of the things all businesses need to do is be able to segment their customer base in order to maximize the profit potential of that customer base. By segmenting the customer base a business can better meet the buying needs of a specific group of customers and provide better offers to meet those needs. […]
The Power of Having Organizational Clarity to Maximize Profits
Essential for any organization to posses is extreme clarity regrading what business they’re in. The answer to this goes beyond what they actually do and instead reaches into the heart of both the breadth and depth of the purpose of the organization. By having a clear definition of what business you are in, then all aspects […]
How to Blend SEO and PPC For Increase Profits
A common question many business owners ponder: Do I invest in Search Engine Optimization (SEO) or Pay-Per Click (PPC) paid search advertising? Important question and an essential one for your business to grow. Their intent is simply to invest money and energy into the one form of advertising and lead generation that will give them […]
3 Steps to Managing Cash Flow in Your Business
As any business owner will testify – running out of cash is the death blow to the existence of any business. Definitely not good. It’s a big stress, especially not having the liquid funds necessary to meet important demands such as payroll. At the same time having cash sit idle wastes the chance for investment, allowing the business to […]
Achieving True Business Class with David Hilton
“I’m working myself into the ground… I haven’t taken a vacation in 5 years… my employees are useless. Whatever I’m doing isn’t working… there’s got to be a better way!” If you are like most business owners, you started your business primarily because you were tired of working for someone else. Unfortunately, for many business owners, the […]
Bay Area Mastermind Economic Review
As we look back on 2013 and forward to 2014 there were several key areas of the economy that show a strengthening economy as well as some cautionary tales. In this article we will cover a few of the various segments of our economy and review the opportunities, strengths, and cautions. Auto Industry The auto […]
The Right Type of Leadership Communication for Your Business
These days, the world is hungry for transparency and this is especially true during challenging business environments. Regardless of the size of your business, there will be a time when every business will be faced with some kind of threat to the status quo. This can be in the form of crises, a market shift, […]
Bay Area Mastermind’s 3 Tips for Entrepreneurs with Short Attention Spans
In a recent interview with renown psychiatrist Dr. Edward M. Hallowell, he described how many entrepreneurs have some form of short attention deficits. At first hearing this comment many people would find this alarming. However, Dr. Hallowell made it clear that this was not entirely a bad thing as it allowed these creative and innovated […]