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You are here: Home / Archives for Performance

Don’t Destroy Your New Business!: 5 Crucial Mistakes Not To Make

July 29, 2014 By Robert Estupinian

Starting a business can hold within it excitement and possibilities. Often when an entrepreneur first formulates a business idea there’s usually a sense of passion and the belief that the business will grow linearly. The truth is that rarely, if ever, does a business look the same way at its start than what it matures […]

Filed Under: Entrepreneurship, Management, Motivational, Performance, Small Business Tagged With: business challenges, entrepreneurship, small business, small business challenges, small business success

How to Profit From Extreme Segmentation in Your Business

July 22, 2014 By Robert Estupinian

One of the things all businesses need to do is be able to segment their customer base in order to maximize the profit potential of that customer base. By segmenting the customer base a business can better meet the buying needs of a specific group of customers and provide better offers to meet those needs. […]

Filed Under: Advertising, Entrepreneurship, Management, Marketing, Performance, Sales Tagged With: business segmentation, extreme segmentation, Polarizing brands, Spirit Airlines

The Power of Having Organizational Clarity to Maximize Profits

July 8, 2014 By Robert Estupinian

Essential for any organization to posses is extreme clarity regrading what business they’re in. The answer to this goes beyond what they actually do and instead reaches into the heart of both the breadth and depth of the purpose of the organization. By having a clear definition of what business you are in, then all aspects […]

Filed Under: Entrepreneurship, Management, Motivational, Performance, Small Business Tagged With: business 101, business advice, business motivation, business strategies, organizational clarity

How to Blend SEO and PPC For Increase Profits

July 1, 2014 By Robert Estupinian

A common question many business owners ponder: Do I invest in Search Engine Optimization (SEO) or Pay-Per Click (PPC) paid search advertising? Important question and an essential one for your business to grow. Their intent is simply to invest money and energy into the one form of advertising and lead generation that will give them […]

Filed Under: Economy, Entrepreneurship, Lead Generation, Marketing, Performance, Resources, Small Business Tagged With: advertising for small businesses, business success, marketing, marketing online, online marketing, organic search, PPC (Pay per Click), search engine optimization, seo

3 Steps to Managing Cash Flow in Your Business

June 17, 2014 By Robert Estupinian

As any business owner will testify – running out of cash is the death blow to the existence of any business. Definitely not good. It’s a big stress, especially not having the liquid funds necessary to meet important demands such as payroll. At the same time having cash sit idle wastes the chance for investment, allowing the business to […]

Filed Under: Articles, Economy, Entrepreneurship, Management, Performance, Small Business Tagged With: business advice, business financials, business strategies, small business, small business challenges, small business profitability

Achieving True Business Class with David Hilton

February 5, 2014 By Jeremy Shapiro

David Hilton

“I’m working myself into the ground… I haven’t taken a vacation in 5 years… my employees are useless. Whatever I’m doing isn’t working… there’s got to be a better way!” If you are like most business owners, you started your business primarily because you were tired of working for someone else. Unfortunately, for many business owners, the […]

Filed Under: Entrepreneurship, Events, Featured Speakers, Human resources, Management, Performance, Small Business Tagged With: David Hilton, E-Myth, Org Charts, speakers, Strategic, Strategy

Bay Area Mastermind Economic Review

January 30, 2014 By Robert Estupinian

As we look back on 2013 and forward to 2014 there were several key areas of the economy that show a strengthening economy as well as some cautionary tales. In this article we will cover a few of the various segments of our economy and review the opportunities, strengths, and cautions. Auto Industry The auto […]

Filed Under: Economy, Performance, Small Business

The Right Type of Leadership Communication for Your Business

October 22, 2013 By Robert Estupinian

These days, the world is hungry for transparency and this is especially true during challenging business environments. Regardless of the size of your business, there will be a time when every business will be faced with some kind of threat to the status quo. This can be in the form of crises, a market shift, […]

Filed Under: Entrepreneurship, Leadership, Management, Performance

Bay Area Mastermind’s 3 Tips for Entrepreneurs with Short Attention Spans

October 1, 2012 By Robert Estupinian

In a recent interview with renown  psychiatrist Dr. Edward M. Hallowell, he described how many entrepreneurs have some form of short attention deficits.  At first hearing this comment many people would find this alarming.  However, Dr. Hallowell made it clear that this was not entirely a bad thing as it allowed these creative and innovated […]

Filed Under: Entrepreneurship, Performance Tagged With: attention, business success, entrepreneurship, focus, mastermind groups, Robert Estupinian, small business, small business success

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