I was flipping through the latest edition of the Robb Report earlier today and saw an advertisement from British Airways on their upcoming new level of pond-hopping service on custom-built Airbus A318s starting at $12,290 before taxes and fees. The new direct route is 100% business class service flying twice a day, 6 days a week […]
Marketing Campaigns Gone Wrong – KFC
For part 2 of my 3 part series on Marketing Campaigns Gone Wrong, let’s take a look at Kentucky Fried Chicken. Following up on Denny’s offer of a free Grand Slam Breakfast for America, KFC went one step further by not only offering a free 2-piece chicken meal with 2 individual sides and a biscuit, […]
When Mass Marketing Campaigns Go Wrong
As marketer, we work so hard to get a prospect into our business, and have them opt-in, become a paying customer, or try our product. What happens from there, however, is a different story. Imagine that your business is a bucket. You pour customers into the top, and hope to retain as many as possible. […]
Why Being The Low Price Leader Won’t Work
Not a day goes by that we don’t hear about a business owner who is complaining about a competitor lowering their prices and causing them customers. It is always tempting to follow suit and match the lower prices. However recent business history has clearly shown that reacting by meeting or lowering your prices to match […]
The Future and Power of Online Retail Sales
The media these days continues to pound out large amounts of bad economic data. However, even in the mist of all the turmoil there are positive signs that need to be acknowledged. Of course, this is not to say that all is well and that we simply throw caution to the wind. Rather let’s take […]
Practical Tips For Handling The Gatekeepers
As a small business owner many times the buying decision for your product or service is often a person who is at the C-level. Unfortunately getting to these influential executives is not easy due to the gatekeepers that work for these executives. However, successfully meeting with these executives can have a pay off that is […]
Where Does The Best Word of Mouth Advertising Come From?
Everyone that is in business will always state that the best customers are the ones that come by way of a referral. In fact the least expensive type of advertising that any business can do is word of mouth advertising. So what about word of mouth advertising on the web?
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