All of us are aware of changes that are occurring to business landscape. Some are thriving out there while others are simply being forced to close their doors. The interesting thing is that business failure is not specific to one type of business or based on the time that business has been in business. These […]
Two Things You Need to be Successful in Business (Part 2)
In our previous post we discussed the importance of finding a large starving crowd. The second important element goes hand in hand with the first. This is fully understanding the buying power and buying habits of the market . When you break down all the variables of consumer behavior we find that people buy what they buy […]
Lay-Away is Back in Style… Just Not How You Think
A recent article from The Financial Times reports that Levi Strauss & Co will begin offering its jeans on an installment plan to Indian consumers. The idea of having to use a lay-away plan to pay for jeans may seem a bit unreal to people in the United States. However, as the article shows the Indian […]
Has The Economy Affected The Value of Email Marketing?
Despite the fact that all of us are a lot more savvy these days, and we are inundated with information,email marketing continues to be a viable vehicle that is driving some real results.
Product Innovations and Tools
From time to time here at Bay Area Mastermind we like to feature ideas and products that are innovative and may also be some tools you can use. By taking a look at these simple examples it can give entrepreneurs ideas to help them innovate and expand their business. So let’s take a quick look […]
When Mass Marketing Campaigns Go Wrong
As marketer, we work so hard to get a prospect into our business, and have them opt-in, become a paying customer, or try our product. What happens from there, however, is a different story. Imagine that your business is a bucket. You pour customers into the top, and hope to retain as many as possible. […]
Why Being The Low Price Leader Won’t Work
By Robert Estupinian Not a day goes by that we don’t hear about a business owner who is complaining about a competitor lowering their prices and causing them customers. It is always tempting to follow suit and match the lower prices. However recent business history has clearly shown that reacting by meeting or lowering your […]
Where Does The Best Word of Mouth Advertising Come From?
By Robert Estupinian Everyone that is in business will always state that the best customers are the ones that come by way of a referral. In fact the least expensive type of advertising that any business can do is word of mouth advertising. So what about word of mouth advertising on the web?