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You are here: Home / Archives for small business

How To Develop a Luxury Product or Service for Your Business

August 5, 2014 By Robert Estupinian

We love luxury. Right? Part of us wants that high end item to up our social status or to seem special. And the stats seem to back that up. Market research demonstrates that in most businesses 20% of the customer base wants the opportunity to buy a luxury product/service. With this is the allure of […]

Filed Under: Articles, Entrepreneurship, Marketing, Motivational, Pricing, Small Business Tagged With: luxury items, luxury products, market research, Pricing, small business

Don’t Destroy Your New Business!: 5 Crucial Mistakes Not To Make

July 29, 2014 By Robert Estupinian

Starting a business can hold within it excitement and possibilities. Often when an entrepreneur first formulates a business idea there’s usually a sense of passion and the belief that the business will grow linearly. The truth is that rarely, if ever, does a business look the same way at its start than what it matures […]

Filed Under: Entrepreneurship, Management, Motivational, Performance, Small Business Tagged With: business challenges, entrepreneurship, small business, small business challenges, small business success

3 Steps to Managing Cash Flow in Your Business

June 17, 2014 By Robert Estupinian

As any business owner will testify – running out of cash is the death blow to the existence of any business. Definitely not good. It’s a big stress, especially not having the liquid funds necessary to meet important demands such as payroll. At the same time having cash sit idle wastes the chance for investment, allowing the business to […]

Filed Under: Articles, Economy, Entrepreneurship, Management, Performance, Small Business Tagged With: business advice, business financials, business strategies, small business, small business challenges, small business profitability

Do you have the right banking relationship?

October 5, 2012 By Robert Estupinian

grey concrete building

There is always a cycle that occurs in the banking world that may be affecting some small business owners.   First, let me take you down memory lane.  Many business owners remember the small and regional banks when they first appeared or we first used them.  They promise and delivered exceptional customer service.  I am talking […]

Filed Under: Entrepreneurship, Resources, Small Business Tagged With: small business, Small business banking, small business success

Bay Area Mastermind’s 3 Tips for Entrepreneurs with Short Attention Spans

October 1, 2012 By Robert Estupinian

In a recent interview with renown  psychiatrist Dr. Edward M. Hallowell, he described how many entrepreneurs have some form of short attention deficits.  At first hearing this comment many people would find this alarming.  However, Dr. Hallowell made it clear that this was not entirely a bad thing as it allowed these creative and innovated […]

Filed Under: Entrepreneurship, Performance Tagged With: attention, business success, entrepreneurship, focus, mastermind groups, Robert Estupinian, small business, small business success

Why a Marketing Strategy Works for One Business and Not Another

April 30, 2012 By Robert Estupinian

direct mail examples

With all the new technological advances in customer acquisition it is easy for any business owner to jump from one marketing tacit to another in hopes of finding the silver bullet.   You know the silver bullet,  it is the elusive magical tacit that will produce all the business leads easily and effortlessly.   Every business owner […]

Filed Under: Marketing Tagged With: entrepreneur, marketing, Robert Estupinian, small business, small business success

Motivating Thoughts From Bay Area Mastermind

April 23, 2012 By Robert Estupinian

To get this week off to a great start, We wanted  wanted to share with you two videos that help put things in the right perspective.  Sometimes it just helps all of us to be inspired by the courage and strength of others. Being in business for ourselves can be a lonely journey.  It is […]

Filed Under: Entrepreneurship, Motivational Tagged With: Bay Area Mastermind, business motivation, entrepreneurship, Robert Estupinian, s, small business

Making Your Business Stand Out By Making Your Product Invisible

March 8, 2012 By Robert Estupinian

Mercedes makes car invisible

One of the biggest hurdles for any business is to differentiate their product and services despite the similarities of other offerings in the market. Many times, businesses think the best way to do this is to build a better product or service. Truth be told, the quality of the product and a high level of […]

Filed Under: Advertising, Marketing Tagged With: advertising for small businesses, marketing, Robert Estupinian, small business, small business profitability, Word of mouth advertising

3 Things You Can Do When You Are Mentally Stalled Out

February 10, 2012 By Robert Estupinian

Every business owner has faced the same frustrating situation, feeling stuck. I’m talking about not seeing how to get through a tough business problem. No matter how much you keep working at it the problem will not go away. For some business owners getting stuck is frightening. Let’s take a look at what can be […]

Filed Under: Entrepreneurship, Motivational Tagged With: Bay Area Mastermind, business success, entrepreneurship, Robert Estupinian, small business, small business success

5 IRS Audit Red Flags Business Owners Need to Know For 2012

February 1, 2012 By Robert Estupinian

Like most governmental agencies the IRS is looking for money and it appears that the amount of audits will be up again this year. As you can imagine the service uses computer algorithms to search returns for items that may be out of the ordinary. In this post we will examine some of the most […]

Filed Under: Entrepreneurship, Taxation Tagged With: Bay Area Mastermind, Robert Estupinian, small business, small business success, taxes

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