We love luxury. Right? Part of us wants that high end item to up our social status or to seem special. And the stats seem to back that up. Market research demonstrates that in most businesses 20% of the customer base wants the opportunity to buy a luxury product/service. With this is the allure of […]
Don’t Destroy Your New Business!: 5 Crucial Mistakes Not To Make
Starting a business can hold within it excitement and possibilities. Often when an entrepreneur first formulates a business idea there’s usually a sense of passion and the belief that the business will grow linearly. The truth is that rarely, if ever, does a business look the same way at its start than what it matures […]
3 Steps to Managing Cash Flow in Your Business
As any business owner will testify – running out of cash is the death blow to the existence of any business. Definitely not good. It’s a big stress, especially not having the liquid funds necessary to meet important demands such as payroll. At the same time having cash sit idle wastes the chance for investment, allowing the business to […]
Do you have the right banking relationship?
There is always a cycle that occurs in the banking world that may be affecting some small business owners. First, let me take you down memory lane. Many business owners remember the small and regional banks when they first appeared or we first used them. They promise and delivered exceptional customer service. I am talking […]
Bay Area Mastermind’s 3 Tips for Entrepreneurs with Short Attention Spans
In a recent interview with renown psychiatrist Dr. Edward M. Hallowell, he described how many entrepreneurs have some form of short attention deficits. At first hearing this comment many people would find this alarming. However, Dr. Hallowell made it clear that this was not entirely a bad thing as it allowed these creative and innovated […]
Why a Marketing Strategy Works for One Business and Not Another
With all the new technological advances in customer acquisition it is easy for any business owner to jump from one marketing tacit to another in hopes of finding the silver bullet. You know the silver bullet, it is the elusive magical tacit that will produce all the business leads easily and effortlessly. Every business owner […]
Motivating Thoughts From Bay Area Mastermind
To get this week off to a great start, We wanted wanted to share with you two videos that help put things in the right perspective. Sometimes it just helps all of us to be inspired by the courage and strength of others. Being in business for ourselves can be a lonely journey. It is […]
Making Your Business Stand Out By Making Your Product Invisible
One of the biggest hurdles for any business is to differentiate their product and services despite the similarities of other offerings in the market. Many times, businesses think the best way to do this is to build a better product or service. Truth be told, the quality of the product and a high level of […]
3 Things You Can Do When You Are Mentally Stalled Out
Every business owner has faced the same frustrating situation, feeling stuck. I’m talking about not seeing how to get through a tough business problem. No matter how much you keep working at it the problem will not go away. For some business owners getting stuck is frightening. Let’s take a look at what can be […]
5 IRS Audit Red Flags Business Owners Need to Know For 2012
Like most governmental agencies the IRS is looking for money and it appears that the amount of audits will be up again this year. As you can imagine the service uses computer algorithms to search returns for items that may be out of the ordinary. In this post we will examine some of the most […]
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