As part of the Bay Area Mastermind membership we provide our members with an assortment of economic information to help them be able to make sound decisions for their business as well as their personal finances. Today, we’d like to give a quick overview of where we are according to a series of sources that […]
Executives Choose Online Research Above All Else
I am sure that it is no surprise to anyone that executive level managers are first seeking the internet to get their information when doing research. What was not known is to what extent. According the “Rise of the Digital C-Suite” study from Forbes Insights and Google, the Internet has become the most valuable information […]
Why Being The Low Price Leader Won’t Work
Not a day goes by that we don’t hear about a business owner who is complaining about a competitor lowering their prices and causing them customers. It is always tempting to follow suit and match the lower prices. However recent business history has clearly shown that reacting by meeting or lowering your prices to match […]
Practical Tips For Handling The Gatekeepers
As a small business owner many times the buying decision for your product or service is often a person who is at the C-level. Unfortunately getting to these influential executives is not easy due to the gatekeepers that work for these executives. However, successfully meeting with these executives can have a pay off that is […]
Where Does The Best Word of Mouth Advertising Come From?
Everyone that is in business will always state that the best customers are the ones that come by way of a referral. In fact the least expensive type of advertising that any business can do is word of mouth advertising. So what about word of mouth advertising on the web?
New Study Shows The Real Story of Videos Online
Many of us have heard that video is the in thing these days if you are going to be trying to captivate visitors on your site. A recent study is showing that on average Americans are spending as much as 9 hours in front of some screen per day. The question then is are they […]
Why Some people May be Opting out of Your Email List
It is no secrete that E-mail marketing is one of the more effective and less expensive ways to retain and get customers. In fact, a recent study by comScore found that e-mail had a 4.4% sales conversion rate in the US. Similarly in a survey conducted by MarketingSherpa and ADTECH, 44% of marketers said that e-mails to […]
A Mid Year Economic Review
If you are just following the news you may be seeing some conflicting reports about the state of the economy. However, I am sure that most would agree the vast majority of news is bad. Well, here at Bay Area Mastermind we focus on real economic data that is coming from real time sources. As […]
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