A common question many business owners ponder: Do I invest in Search Engine Optimization (SEO) or Pay-Per Click (PPC) paid search advertising? Important question and an essential one for your business to grow. Their intent is simply to invest money and energy into the one form of advertising and lead generation that will give them […]
Attention Entrepreneurs! You are not crazy!
Entrepreneur? Being harangued for being out of sync when it comes to your business and your ideas? Told that you can’t approach your business that way and that such behavior will lead to crashing your business? That your world view makes no sense? It’s a common malady for entrepreneurs. At some point any entrepreneur begins […]
Bay Area Mastermind’s 3 Tips for Entrepreneurs with Short Attention Spans
In a recent interview with renown psychiatrist Dr. Edward M. Hallowell, he described how many entrepreneurs have some form of short attention deficits. At first hearing this comment many people would find this alarming. However, Dr. Hallowell made it clear that this was not entirely a bad thing as it allowed these creative and innovated […]
Bay Area Mastermind mid-year economic review
By Robert Estupinian As we begin the second half of the year we wanted to take a moment and provide our readers with a view of the economy and our forecasts going forward.There is a lot of economic data being spewed out these days in the media. It is not uncommon for the same data […]
3 Things You Can Do When You Are Mentally Stalled Out
Every business owner has faced the same frustrating situation, feeling stuck. I’m talking about not seeing how to get through a tough business problem. No matter how much you keep working at it the problem will not go away. For some business owners getting stuck is frightening. Let’s take a look at what can be […]
A Quick View of What Is New With Facebook
In our last post we began to talk about the importance of social media for the business owner. According to some reports, Facebook currently has more than 750 million users. Half of these users are on Facebook at least several times a day. This is one reason that 75% of advertisers are planning to increase […]
Social Media for Small Businesses: 6 Effective Strategies
By Robert Estupinian Social Media has quickly become a very opportunistic way to market a business. Facebook has exploded into the second most popular website in the world with over 750 million users and half of them log on to the site every single day. Twitter is also in the top 15 on most days […]
Managing Your Business Through a Recession
In today’s economy, the small business owner may encounter situations where one or more of the employees’ performances are affected. Because some employees may worry about not having a job a month or two down the road, their focus might not be as clear as compared to someone who had a guaranteed position. And in […]
Why Having The Best Darn Widget Does Not Guarantee Success in Business
Many times I am asked by clients to review their business model in an effort to help them with their marketing or business development. There are many times that these same clients have actually developed a product that they feel is superior in performance and appearance. When I ask them why anyone should prefer their […]
Two Things You Need to be Successful in Business (Part 2)
In our previous post we discussed the importance of finding a large starving crowd. The second important element goes hand in hand with the first. This is fully understanding the buying power and buying habits of the market . When you break down all the variables of consumer behavior we find that people buy what they buy […]