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You are here: Home / Archives for entrepreneurship

Can You Get Smarter By Playing Brain Training Games

April 21, 2010 By Robert Estupinian

A new study published in the science journal Nature states that there is no empirical support to show that using those computerized brain training programs actually improve overall cognitive functioning. The study followed 11,430 participants over six weeks using the cognitive  training tasks claimed to improve such things as reasoning, memory, planning, and attention.

Filed Under: Entrepreneurship, Performance Tagged With: Bay Area Mastermind, brain training, brain training games, entrepreneurship

Is There Really a Recovery Underway?

October 7, 2009 By Robert Estupinian

As we begin the final quarter of 2009 let’s take a moment to see where the economy is. By most accounts December 2007 was official day that most economist recognize as the beginning of the great recession. On the positive side looking at just GDP we are now beginning to get out of the Great […]

Filed Under: Economy, Entrepreneurship Tagged With: Economy, entrepreneurship, recession, small business

Why Having The Best Darn Widget Does Not Guarantee Success in Business

September 30, 2009 By Robert Estupinian

Many times I am asked by clients to review their business model in an effort to help them with their marketing or business development. There are many times that these same clients have actually developed a product that they feel is superior in performance and appearance. When I ask them why anyone should prefer their […]

Filed Under: Entrepreneurship, Info-Marketing, Marketing, Sales Tagged With: business success, entrepreneurship, innovate, marketing, small business

September’s Business Insights

September 7, 2009 By Robert Estupinian

In this post we want to cover some brief ideas that can give you some ideas for you and your business. Here you will find some ideas that can help you with your taxes, retirement, and give you a brief economic outlook. At Bay Area Mastermind our members always benefit from these insights and you […]

Filed Under: Economy, Entrepreneurship, Resources Tagged With: Bay Area Mastermind, entrepreneurship, Roth IRA's, U. S. economy. small business

The Two Things You Need To Be Successful in Business (Part 1)

August 24, 2009 By Robert Estupinian

A recent article in the Wall Street Journal stated that, “With the economy tanking, lots of people are striking out on their own… now launching a start-up seems like a better bet than taking on an endless job hunt”. There are many reasons why people get into business. Not the least is because they want […]

Filed Under: Entrepreneurship, Marketing Tagged With: entrepreneurship, market research, small business, small business success, starting a business in a recession

Why Being The Low Price Leader Won’t Work

June 29, 2009 By Robert Estupinian

Not a day goes by that we don’t hear about a business owner who is complaining about a competitor lowering their prices and causing them customers. It is always tempting to follow suit and match the lower prices. However recent business history has clearly shown that reacting by meeting or lowering your prices to match […]

Filed Under: Economy, Entrepreneurship, Marketing, Sales Tagged With: entrepreneurship, lower prices, marketing, Pricing, small business

Practical Tips For Handling The Gatekeepers

June 23, 2009 By Robert Estupinian

Gatekeepers. Photo by Masaaki Komori

As a small business owner many times the buying decision for your product or service is often a person who is at the C-level. Unfortunately getting to these influential executives is not easy due to the gatekeepers that work for these executives. However, successfully meeting with these executives can have a pay off that  is […]

Filed Under: Entrepreneurship, Marketing, Sales Tagged With: entrepreneurship, sales, sales presentations, small business

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