Last week my wife and I were invited to be a guest of CH Premier Jewelers as they hosted the Patek Phillipe watch collection. For those of you not familiar with Patek Phillipe, it is one of the worlds top luxury watch makers that can trace their origination to 1839. So, if you like complicated watches and have […]
You Just Can’t Beat Them Into Producing (Part 2)
In part one we introduced some of the problems companies face when simply demanding more from their salespeople these days. In this second part we will look at where the hidden costs are for most companies and what can be done to overcome a non producing salesperson or sales team. Although what is discussed here pertain […]
You Just Can’t Beat Them Into Producing (Part 1)
The recent economic challenges has caused many owners and managers to have a sense of urgency in bringing in sales like never before. It was not long ago when simply having the open sign turned on meant people would buy and revenues would come int. Not anymore. The desperation caused by low sales numbers had […]
Why One Business is Thriving and The Other is Going Out of Business
All of us are aware of changes that are occurring to business landscape. Some are thriving out there while others are simply being forced to close their doors. The interesting thing is that business failure is not specific to one type of business or based on the time that business has been in business. These […]
Two Things You Need to be Successful in Business (Part 2)
In our previous post we discussed the importance of finding a large starving crowd. The second important element goes hand in hand with the first. This is fully understanding the buying power and buying habits of the market . When you break down all the variables of consumer behavior we find that people buy what they buy […]
Lay-Away is Back in Style… Just Not How You Think
A recent article from The Financial Times reports that Levi Strauss & Co will begin offering its jeans on an installment plan to Indian consumers. The idea of having to use a lay-away plan to pay for jeans may seem a bit unreal to people in the United States. However, as the article shows the Indian […]
The Two Things You Need To Be Successful in Business (Part 1)
A recent article in the Wall Street Journal stated that, “With the economy tanking, lots of people are striking out on their own… now launching a start-up seems like a better bet than taking on an endless job hunt”. There are many reasons why people get into business. Not the least is because they want […]
Has The Economy Affected The Value of Email Marketing?
Despite the fact that all of us are a lot more savvy these days, and we are inundated with information,email marketing continues to be a viable vehicle that is driving some real results.
Product Innovations and Tools
From time to time here at Bay Area Mastermind we like to feature ideas and products that are innovative and may also be some tools you can use. By taking a look at these simple examples it can give entrepreneurs ideas to help them innovate and expand their business. So let’s take a quick look […]
I Was Right About Traffic Being a Forecasting Tool
Those who know me can attest to the fact that I have said , one way to gauge what is happening in your local economy is to look at the traffic in your community. Want to know if jobs are being lost? look to see how much traffic is on the roads at rush hour. […]