Many marketers have heard of the power of providing customers and prospects with an irresistible offer or mafia offer. In other words, this means making an offer to your prospects or customers that is so irresistible that they simply can’t say no to. When properly utilized an irresistible offer will bring in more customers to […]
Entrepreneurship Articles
Articles about Entrepreneurship from the Bay Area Mastermind, a peer advisory group for founders, entrepreneurs, and business owners.
Do you have the right banking relationship?
There is always a cycle that occurs in the banking world that may be affecting some small business owners. First, let me take you down memory lane. Many business owners remember the small and regional banks when they first appeared or we first used them. They promise and delivered exceptional customer service. I am talking […]
Bay Area Mastermind’s 3 Tips for Entrepreneurs with Short Attention Spans
In a recent interview with renown psychiatrist Dr. Edward M. Hallowell, he described how many entrepreneurs have some form of short attention deficits. At first hearing this comment many people would find this alarming. However, Dr. Hallowell made it clear that this was not entirely a bad thing as it allowed these creative and innovated […]
Motivating Thoughts From Bay Area Mastermind
To get this week off to a great start, We wanted wanted to share with you two videos that help put things in the right perspective. Sometimes it just helps all of us to be inspired by the courage and strength of others. Being in business for ourselves can be a lonely journey. It is […]
Is Your Business Following Up on Leads The Right Way?
By Robert Estupinian In this article I wanted to discuss the valuable concept of follow-up and why it is not working in many businesses today. Recently, I had the opportunity to attend a professional services conference during which I left my contact information at many vendor booths. Three weeks later only two of the many […]
3 Things You Can Do When You Are Mentally Stalled Out
Every business owner has faced the same frustrating situation, feeling stuck. I’m talking about not seeing how to get through a tough business problem. No matter how much you keep working at it the problem will not go away. For some business owners getting stuck is frightening. Let’s take a look at what can be […]
5 IRS Audit Red Flags Business Owners Need to Know For 2012
Like most governmental agencies the IRS is looking for money and it appears that the amount of audits will be up again this year. As you can imagine the service uses computer algorithms to search returns for items that may be out of the ordinary. In this post we will examine some of the most […]
How To Get Control Over Information Overload
A few years ago many of the top direct marketers recommended building a swipe file from the various direct response mail pieces (junk mail) we all receive in our mail boxes. The idea was simply a way to learn how others marketers by examining the mail that we received from them. As Internet marketing began […]
The Fall Economic Outlook
Many of our readers have recently emailed and asked for an update of my previous economic outlook that I made at the beginning of the year. These days the media is reporting on just about every bit of data and very little makes sense. In fact, we would argue that much of it has nothing […]
This Advertising Stuff Doesn’t Work, What a Waste of Time and Money
Frustration is all around these days as many businesses struggle to get customers in. Advertising can sometimes be black hole that simply sucks the money out of a business with no return. Therefore, it is not uncommon for business owners to feel that they may be better off not doing any advertising or marketing. Are […]
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