I received the news from The Wall Street Journal on one of their ALERTS this Wednesday the 29th, but it looks like everyone was soon reporting it. What am I talking about? It is the deal that was agreed upon between Microsoft and Yahoo. The new venture will have Microsoft power Yahoo’s search, while at […]
Has The Economy Affected The Value of Email Marketing?
Despite the fact that all of us are a lot more savvy these days, and we are inundated with information,email marketing continues to be a viable vehicle that is driving some real results.
Product Innovations and Tools
From time to time here at Bay Area Mastermind we like to feature ideas and products that are innovative and may also be some tools you can use. By taking a look at these simple examples it can give entrepreneurs ideas to help them innovate and expand their business. So let’s take a quick look […]
When Mass Marketing Campaigns Go Wrong
As marketer, we work so hard to get a prospect into our business, and have them opt-in, become a paying customer, or try our product. What happens from there, however, is a different story. Imagine that your business is a bucket. You pour customers into the top, and hope to retain as many as possible. […]
I Was Right About Traffic Being a Forecasting Tool
Those who know me can attest to the fact that I have said , one way to gauge what is happening in your local economy is to look at the traffic in your community. Want to know if jobs are being lost? look to see how much traffic is on the roads at rush hour. […]
Michael Jackson’s Numbers Go From Negative to Positive in Days
As the talk about Michael Jackson’s passing continues to take priority in most of American media, it is interesting to note how the public has changed their opinion of the late performer. On July 3rd 2009, Billboard presented some information gathered by Nielsen company that demonstrated the dramatic shift in the public’s opinion about Michael […]
Executives Choose Online Research Above All Else
I am sure that it is no surprise to anyone that executive level managers are first seeking the internet to get their information when doing research. What was not known is to what extent. According the “Rise of the Digital C-Suite” study from Forbes Insights and Google, the Internet has become the most valuable information […]
Why Being The Low Price Leader Won’t Work
Not a day goes by that we don’t hear about a business owner who is complaining about a competitor lowering their prices and causing them customers. It is always tempting to follow suit and match the lower prices. However recent business history has clearly shown that reacting by meeting or lowering your prices to match […]
Bay Area Mastermind Networking Mixer a Hit!
Last night, we had a great networking event at the Decathlon Club in Santa Clara! Thank you for joining us for an evening of networking and a presentation on what’s been happening in the economy and 7 Tactics for Marketing in a Recession. Robert’s insight into the economy and the current market conditions was well […]
Practical Tips For Handling The Gatekeepers
As a small business owner many times the buying decision for your product or service is often a person who is at the C-level. Unfortunately getting to these influential executives is not easy due to the gatekeepers that work for these executives. However, successfully meeting with these executives can have a pay off that is […]
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