Bay Area Mastermind®

Get New Customers using Google AdWords with Garth Davidson

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Garth Davidson on Google AdWordsGoogle AdWords Specialist, Garth Davidson, will be joining us November 14, 2017, to share an insider’s perspective on leveraging the AdWords platform to generate a consistent stream of high-quality leads and customers.

If you’re looking for a reliable way to grow your business online, this exclusive presentation will prove indispensable.

Here are just a few of the insights Garth will be sharing with BAM members:

  • 3 indisputable truths that make AdWords the world’s most powerful online advertising platform
  • 2 factors, besides mastering the platform, that are essential to your long-term success
  • AdWords’ most mysterious metric and how you can use it to outsmart, rather than outspend, your competition
  • 3 elements of a conversion-focused landing page that your prospects – and Google – will love
  • 1 simple strategy you can’t afford to ignore when optimizing your campaigns for profit

More About Garth

Certified Digital Marketing ProfessionalAs co-owner and operator of CoCreative Digital Marketing, a boutique digital agency, Garth Davidson is focused on helping high-quality businesses grow by acquiring new customers online. Garth believes that good marketing reflects on your bottom line, or it just ain’t good marketing. His clients routinely enjoy three or more dollars of new revenue for every dollar of ad-spend invested. In addition to being a Certified Google AdWords Specialist, Garth has received extensive training from Ryan Deiss and DigitalMarketer, achieving the highly coveted, yet rarely bestowed, status of Certified Digital Marketing Professional.

Apply to Test-Drive our November 14th Mastermind Meeting today!

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Facebook Lead Ads with Mitch Wilder of Zenfusion

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Facebook Ad Master, Mitch Wilder, will be presenting on Facebook Lead Ads at the Bay Area Mastermind on October 17th.

You already know your customers are on Facebook, and that ads are the way to reach them.

The question is… how to move them through your sales process quickly and easily using ads.

And that’s where Mitch comes in.

Two years ago, Facebook introduced a new way to obtain prospective customer information with Lead Ads.

Mitch Wilder of ZenFusion presents Facebook Lead Ads at the Bay Area Mastermind

Forget the traditional landing page; with a Facebook Lead Ad, the lead form auto-populates the prospective customer’s information, making it far faster and easier for them to interact with your business on Facebook.

Now, that’s all good in theory – but does it work?

Mitch has it figured out and his agency, Zenfusion, focuses specifically on making Facebook Lead Ads work for businesses small and large.

Six years and $8m Facebook ad spend later, Mitch will be sharing how to make Facebook Lead Ads work for your business.

Don’t Miss The Three Keys to Using Lead Ads in Your Business:

  • Quick Qualification – Using the Lead Form to qualify leads the right way.
  • Faster Funnels – Finding the path to conversions with Lead Ads.
  • Solid Start – How to modify existing campaigns to work with Lead Ads.

More About Mitch

Mitch Wilder, the co-Founder and Managing Partner at Zenfusion, loves to help businesses grow and has been doing so for the past 9 years. Mitch knows the Facebook ad platform like the back of his hand and oversees the team at Zenfusion to make sure they’re using all of the most up to date Facebook ad tactics for our clients.

Apply to Test-Drive our October 17th Mastermind Meeting today!

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Copywriting with The Copywriter Millionaires Recommend, Lukas Resheske

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Top Copywriter & Copywriting Mentor, Lukas Resheske, will be joining us live and in person at the Mastermind on September 19th.

“A WANNABE Copywriter Imitates… But A True PROFESSIONAL Understands.”

There is a reason why students from all over the world and clients who own 8 figure businesses come to Lukas.

Known as The Copywriter Millionaires Recommend, Lukas is able to take complex marketing problems and turn them into simple, elegant solutions practically overnight.

He’s made millions for his clients on product launches, cold traffic campaigns, and Kickstarters. His copy still holds the control in several markets, and clients continuously come back to him to launch their new projects.

His copywriting programs have almost 100 graduates, each of which has found work as a successful freelance or in-house copywriter for some the world’s best companies.

Lukas Reshaske

Top Copywriter & Copywriting Mentor, Lukas Resheske, will be sharing with us:

  • How To Find And Hire A Kickass Copywriter (That Earns You Money, Instead Of Costing You Money)
  • The 3 Most Lucrative Campaigns To Hire A Copywriter For.
  • 13 Conversion Boosting Tweaks You Can Make To Your Landing Pages TODAY For Better Results

More About Lukas

Lukas doesn’t like writing in the third person. But he likes writing. As a professional direct response copywriter, Lukas has worked with over 120 clients, generating over $10M in revenue for his clients in the last 3 years alone. He is an expert at online sales and marketing campaigns, developing several multi-million dollar projects that are still being used today. His “Copywriting Mentorship Program”, an 8-12 week intensive program designed to teach the fundamentals of direct response copywriting, currently has 60 graduates. Dozens of students have gone on to get jobs at large publishers like Agora Financial, Mindvalley, and others.

Apply to Test-Drive our September 19th Mastermind Meeting today!

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Reducing Risk While Raising Revenue with Brad Weimert

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Join us on August 15th as we hear from Brad Weimert, Founder of Easy Pay Direct.

Many online businesses are aware of the headaches that go hand-in-hand with accepting payments online, with chargebacks being one of the chief culprits. Friend Fraud accounted for $11.8 billion in 2012 (More than 4x the $2.7 billion lost to identity fraud) and has grown 41% annually since.

With the mounting costs of doing business, many entrepreneurs cannot afford to shoulder the burden of this fraud but are not aware of the available options to combat it.

Brad WeimertWith more than three decades of combined processing experience, Easy Pay Direct has been assisting online businesses resolve these issues without sacrificing their bottom line.

Brad Weimert, CEO of Easy Pay Direct, will be speaking about tools for businesses that will:

  • Reduce the number chargebacks they are receiving
  • Lower the perception of risk present during underwriting
  • Minimize ongoing costs associated with fraudulent disputes
  • Recapture revenue that would have been lost due to unnecessary declines

With these tried-and-tested strategies, business owners can realize a 40% reduction in their chargeback figures and recapture up to 8% of their declined transactions.

More About Brad

Equal parts entrepreneur and adventurer, Brad is just as likely to be taking a group of entrepreneurs on an adventure trip than he is to be building a company or giving a keynote. Founder of Easy Pay Direct; one of the foremost High Volume merchant account providers in the world.  Adventurist; Leading 8 Figure Entrepreneurs on the experience of a lifetime.

Apply to Test-Drive our August 15th Mastermind Meeting today!

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Lessons from Village Enterprise with Lucy Wurtz

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Join us on January 17th as we hear from Lucy Wurtz, Director of Development and Marketing at Village Enterprise.

You’re probably aware of the challenges of starting a business in the Bay Area and United States; lead generation, managing teams, work-life balance, etc…

But there are a whole host of issues facing many of the entrepreneurs around the world that we never have to face; like finding a safe place to put the money your business generates.
Lucy Wurtz - Village Enterprise

Village Enterprise takes this and other major obstacles to success into account as they mentor and foster entrepreneurs out of extreme poverty in East Africa.

Lucy will be telling us about Village Enterprise’s four-pronged model that works:

  • Initial training to prepare entrepreneurs
  • Micro-grants as seed funding
  • Ongoing mentoring of entrepreneurs
  • And the formation of small business savings groups

This model has been proven successful over and over since 1987, helping to start over 25,000 businesses, 75% of which remain in business after four years.

In this talk, Lucy will discuss what you can learn from this holistic approach to entrepreneurship, as well as how you can contribute to the efforts of Village Enterprise.

More About Lucy

Lucy’s dream is to infuse the African values of community, collective responsibility, humor and perspective, and the wisdom of elders into Silicon Valley culture. When not at work, Lucy is reading novels and history, hiking in the hills, or hanging out with family and friends.

Apply to Test-Drive our January 17th Mastermind Meeting today!

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Utilizing Systems with Tonya Aiossa

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You’ve heard it many times before… You’ve probably even said it yourself.

“I’d be doing so much more for my business…if only I had more time.”

Tonya Aiossa will be joining us for December’s Bay Area Mastermind meeting to talk about how utilizing systems in your business can help you find the time to do more for your business.

How can you use systems to find more time?

Even owners and managers who agree that systems are the way to consistent results (think Michael Gerber’s The E-Myth Revisited and Gino Wickman’s Traction) can still end up struggling with having way too much to do.

When presented with this syndrome, Tonya checks for two typical cases:

1) the under-documented owner who wonders why no one on their team can do anything without having their hands held, or

2) the over-documented owner who wonders why no one on their team ever reads their 900-page tomes.

Both of these business owners suffer from the same problem; they’re micromanaging.

One is doing it by mouth and meeting, telling everyone what to do on the fly. The other is doing it with their fancy manuals, writing down everything that comes to mind. But neither can anticipate every variable of the scenarios that their team members will be faced with each day in operations.

This is why every time something comes up that doesn’t look exactly like what they said or wrote, it lands back on their desk as a problem they have to solve or a decision they have to make…themselves.

Tonya Aiossa

These problems and decisions are the time-suck that determine the upper limits of business success. Business owners can only solve so many problems and make so many decisions on a day-to-day basis, and yet problems must be solved and decisions must be made.

Without systemizing the processes of problem-solving and decision-making so they can be properly delegated to empowered and accountable team members, at a certain point there’s no room for business growth.

In this talk, Tonya will take you through the steps to reclaiming your entrepreneurial time, energy, and creativity through systemizing. She’ll cover:

  • Documenting The Right Systems The Right Way
    • Perhaps you know the “why,” but do you know the “who, what, where, when, and how” of systemizing your business?
  • Systemizing Decision-Making
    • The “governance” of systems, and how it can help you spend more time working ON, rather than IN, your business.
  • Systemizing Problem-Solving
    • The 5-step system everyone in your business should be using to keep the work off of your desk, and on the team member’s desk to which it belongs.

Join us on December 13th to learn how to get back to the entrepreneurial function in your business.

Tonya Aiossa is a Certified Level 7 Systems Implementation Specialist. She currently serves as the Chief Ringleader of Asandia, Corp., and she consults to help unstick and unbury business owners from maintenance work so they can focus on their creative pursuits instead.

Apply to Test-Drive our December 13th Mastermind Meeting today!

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Developing Business Credit with David Mostny

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Suppose you could secure capital for your business – even your start-up – without having to personally guarantee the line of credit or loan?

How powerful of an advantage would this be for you and your business?

Business credit is a critical benefit that shifts responsibility and liability to the corporation protecting one’s personal assets effectively doubling the current credit being extended to you.

David Mostny, founder of Credit Masters Corporation.

Join us for a sit-down with Bay Area Mastermind member David Mostny, the founder of Credit Masters Corporation, to discover the credit-building steps you need to know to move your business forward.

As David says: “We cut the fog that most banks put between borrower and lender.”

David will be sharing with us “What the banks will never tell you” including:

  • How to build business credit and credibility.
  • How to get approved for funding.
  • How to access your current business credit status and accuracy as is being reported.
  • How to get approved for business credit.
  • How to build your business credit from $50,000 to 5 million or more.
  • How to secure even more funding for your business, without having to put up your heart and lungs as collateral.

David Mostny, President of Credit Masters Corp is a seasoned financial strategist with expertise obtaining and development of business credit and financing without a personal guarantee. Known as a problem solver David has transformed thousands of businesses often exceeding client’s expectations.

As a cofounding member of the San Francisco Global Trade Council, with the San Francisco Chamber of Commerce, David co-led a delegation of California business leaders (E & J Gallo, Gap, Bank of America, McKesson, Levi Strauss, Bechtel, Ernst & Young, Chevron) to Eastern and Central Europe providing expertise in Market Entry Distribution channels and engineering financial mechanisms to secure hard currency payments.

Thunderbird American Graduate School of International Management invited David to their campus several times to speak at their Countertrade/OffSet Program Seminar to CEOs of Fortune 500 companies through the lens of a practitioner.

David also lent his experiences/expertise in the Apple University/Apple Inc. Workshop in Non-Conventional Strategies for Countertrade and Offset Trade.

David is passionate about business financing, enjoys speaking and sharing his vast knowledge base in negotiating with financial institutions by educating business leaders nationwide.

Apply to Test-Drive our November 15th Mastermind Meeting today!

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Virtual Assistant (VA) Outsourcing with Daven Michaels

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What if you could free up your time to focus on what needs your attention most and have a “virtual assistant” handle the rest?

Imagine your assistant expertly handling your Social Media, Facebook, Twitter, Article Marketing, Video Marketing, Blogs, Social Bookmarking, Linkedin, Research, Telemarketing, Customer Support/Service, and much more…

Join us as we welcome special guest speaker Daven Michaels, CEO of 123Employee and New York Times Best Selling Author, where we’ll deep dive into the world of outsourcing overseas with Virtual Assistants – or “VAs” as they’re commonly known.

Daven will be sharing with us:

  • How to find, screen, hire, manage, and monitor Virtual Assistants
  • The big “Gotchas” and pitfalls to look out for when hiring a VA
  • How to train your VAs for success
  • “General” VAs vs “Specialized” VAs
  • Outsourcing to a VA agency vs. using a VA placement agency vs. hiring VAs directly
  • YOUR Questions and Live Q&A

Known by his peers as a genuine “Super Entrepreneur” Daven Michaels, CEO of 123Employee and New York Times Best Selling Author, producer and entrepreneur has made a career of living the American Dream. His claim to fame is his number of diverse business successes. He has been a best-selling music and television producer, author, speaker and entrepreneur.

Daven Michaels, 123EmployeeDaven Michaels is known for his New York Times best-selling book “Outsource Smart: Be Your Own Boss … Without Letting Your Business Become the Boss of You“, is considered to be the “Father of the Electronic Music Scene” in the United States, was named the biggest club promoter in the nation, throwing parties for as many as 20,000 people a night, has shared the stage as a speaker with such notables as President Bill Clinton, Mark Victor Hansen, Brian Tracy, Dean Graziosi, Les Brown and many others, and started a telecommunications company, which expanded to 60 cities in the United States before being sold.

In 2006, Michaels founded 123Employee, an overseas outsourcing firm based in the Philippines that offers virtual assistants to small and medium-sized businesses and is a sought after expert in the world of outsourcing and virtual assistants (VAs).

Ready to find out about the Magic of Virtual Assistants and how to outsource to VAs? Want to have a chance to ask Daven your live questions during our Mastermind Q&A?

Apply to Test-Drive our September 20th Mastermind Meeting today!

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Going International with Craig Handley

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What if you could take your already successful product, marketing, branding, and sales funnel, and expand it beyond just the English speaking US audience?

Imagine tapping into one of the fastest growing markets here in the US and around the world…

1 in 6 adults in the US are Hispanic – that’s over 50 million people, up over 46% from a decade ago. In addition, there are over 3 million Hispanic businesses here in the US, and that market is growing 3 times faster than the general market.

In the US, there are over 39 million Hispanics online, and globally, Spanish is the third most used language on the web.

Join us as we welcome special guest speaker Craig Handley, founder and CEO of Listen Up Español, named #1 in Business Products and Service (#27 overall) on Inc. Magazine’s 500/5000 list.

Craig will be sharing with us:

  • How to know when you’re ready to expand beyond the English language market
  • What offers are working – and which are flopping
  • Best practices for internationalizing your products and services
  • How to scale up to handle real growth
  • When and how to make the decision to internationalize

Craig HandleyCraig Handley is an entrepreneur, speaker, musician, and philanthropist and an expert in Hispanic Marketing, Direct Response Marketing, and Sales and Brand expansion. Craig started his professional career as a paperboy and won a contest at the age of 13 to go to Disneyworld for obtaining the most new subscribers. He followed that with 3 years of door-to-door insurance sales, where he won the company’s highest award 8 times. Craig then went on to work in a call center for telephone sales and was one of 3 employees, out of 950, to sell over a million dollars a year in product. A respected advisor for hundreds of brands, products, and services in almost every category, Craig has contributed articles to leading marketing and business publications and has been interviewed by business media outlets. He is also a frequent speaker at conferences, company retreats, seminars, and private masterminds.

Craig believes in “living life like an extreme sport.” As such, he has cage-dived with great white sharks, rappelled down Table Mountain in South Africa, driven the Baja 500 trail in Mexico, and snowmobiled across a live volcano in Iceland. Craig is the 85th civilian to have ever jumped out of a plane from over 32,000 feet; he also dove in the famed Silfra Fissure, which is the only dive site in the world where the dive is in a crack between two continental plates. He’s met Ringo Starr and bumped into Paul McCartney before security escorted him back to his table after trying to get a selfie.  In Calgary, he had a scarf blessed while meeting the Dalai Lama, which he has since misplaced.

Craig served five years in the U.S. Army Infantry during the first Iraq war, leaving with an honorable discharge. He studied voice and piano in college and has written and produced hundreds of songs, from rap to pop to ballads to humorous parodies. In 2010, Craig turned down a record deal because it would have been “a pay cut” from his profitable businesses – and the required tour schedule didn’t leave him enough time to spend with his kids. A devoted family man, Craig danced his way into his wife’s heart with the “running man” and his practiced rendition of “the worm.” He is also the father of five children, with several additional “adopted” children he considers his own. Craig believes that with faith and a little courage, anything is possible.

Ready to find out if the Spanish language market is right for your business? Want to have a chance to ask Craig your live questions during our Mastermind Q&A?

Apply to Test-Drive our November 10th Mastermind Meeting today!

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Building Your Brand Through Storytelling with Paul Wood

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In Marketing 101 you are told to tell a story to create your brand. The story creates the visual “why” and puts meaning behind your product. It worked for Disney right?

This technique is so successful because is applies to everyone! Everyone can relate to an effective story and more importantly remember that story and pass is along.  The important, and most difficult part, of creating a story to improve product awareness and sales is to determine what story you want to tell.

Some key questions to ask are:

  • What makes your product different?
  • How does it help solve a problem?
  • What are the benefits?

Want to learn more? At our upcoming Mastermind Meeting, Paul Wood will be guiding us through the storytelling process in a not-to-miss workshop covering:

  • PMWood PortraitPix1 Storytelling 101: Let’s see how you are telling your brand story today (with tips to improve it).
  • How telling your brand story provides ultimate competitive edge and essential differential to gain profit.
  • Structuring your story for maximum impact using your own brand story as example.
  • Defining the media best suited to tell your story; steps that will help you make the right choice.

Now, let’s meet Paul Wood!

Paul is an award-winning Writer-Director of both theatrical and corporate films and videos, and President and Founder of AE35Media, a digital media production house. Paul created films and videos for over twenty years, working up through apprenticeships in commercial editing and theatrical camerawork on multiple feature motion pictures. Paul also worked in theatrical film distribution and exhibition to round out full production experience. For the past eight years since moving to San Francisco Bay Area, Paul created over a hundred corporate and music videos in 35mm film and video.

Apply to Test-Drive our August 18th Mastermind Meeting today!

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