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Latest Mastermind Articles

Welcome to the latest Bay Area Mastermind® articles on entrepreneurship, finance, business, and personal development.

Reddit Advertising Guide for Business

May 10, 2022 By Jeremy Shapiro

Reddit Advertising Guide for Business

With 1.8 billion page views per month, Reddit generates a lot of traffic. And with 130,000  communities covering every possible topic, Reddit is the world’s largest community website that can offer targeted advertising opportunities to maximize your budget and snag those customers you’ve been dreaming about. What Can Businesses Do with Reddit in 2022? If […]

Filed Under: Advertising, Articles, Lead Generation, Marketing, Social Media Tagged With: PPC (Pay per Click)

The Art of Replicating Your Ideal Clients

May 4, 2022 By Karen

The Art of Replicating Your Ideal Clients

The Perfect Client: Who Do You Want to Work With? We’re all guilty of it: playing favorites with certain clients. There are always going to be clients that you mesh well with, whether that is due to compatible personalities, clients who pay well and on time, or clients who seem to understand you and your […]

Filed Under: Articles, Entrepreneurship, Marketing, Sales

How to Improve Your Business Credit Score

March 8, 2022 By Jeremy Shapiro

“Business has only two functions – marketing and innovation.” – Peter Drucker. Peter Drucker was about right about business only having two function. However… for this to be possible, your business needs cash, and lots of it. When you don’t have the necessary funds to achieve your marketing and innovative goals, the next best option […]

Filed Under: Articles, Entrepreneurship, Finance, Marketing, Small Business

Why Content Marketing Is Important for Your Business

February 16, 2022 By Jeremy Shapiro

When Bill Gates famously coined the phrase “Content is King” in 1996, he already envisioned how the new world would be shaped by content.  Why? Competition is stiff amongst businesses today. It is commonplace for business owners to invest in different strategic campaigns to engage both their old and new customers, boost leads, and generate […]

Filed Under: Articles, Copywriting, Lead Generation, Marketing, Social Media Tagged With: featured marketing

Developing You – The One Input Every Business Needs

December 10, 2021 By M

It’s something many entrepreneurs have mixed up, and that is the notion that you’re a born entrepreneur. Make no mistake, in many ways you are! But there’s sometimes the expectation of ourselves that we’re supposed to be automatically knowledgeable on everything required to rise up and run a growing, successful business. More than that, entrepreneurs […]

Filed Under: Articles, Entrepreneurship, Motivational, Small Business

How to Create a Killer Social Media Strategy

September 27, 2021 By Michael Wight

Most businesses are on social media – including 97 percent of all Fortune 500 enterprises – and almost all of them have one thing in common – an impressive social media strategy. Why Have a Social Media Strategy? The power of social media cannot be neglected but… you can’t get real results without a proper strategy. […]

Filed Under: Advertising, Articles, Marketing, Sales, Social Media

8 Reasons Why Employees Quit and What You Can Do to Retain Them

August 19, 2021 By Michael Wight

High turnover is a major problem affects most industries. The national average turnover rate in 2019 was 36.4 percent, a jump of nearly 10 percent from a record of 27 percent in 2018.  The number has increased by 88 percent since 2018. Many people argue that this happens as more people, including younger employees, enter […]

Filed Under: Articles, Entrepreneurship, Human resources, Management, Performance, Small Business

How To Develop a Luxury Product or Service for Your Business

August 5, 2014 By Robert Estupinian

We love luxury. Right? Part of us wants that high end item to up our social status or to seem special. And the stats seem to back that up. Market research demonstrates that in most businesses 20% of the customer base wants the opportunity to buy a luxury product/service. With this is the allure of […]

Filed Under: Articles, Entrepreneurship, Marketing, Motivational, Pricing, Small Business Tagged With: luxury items, luxury products, market research, Pricing, small business

3 Steps to Managing Cash Flow in Your Business

June 17, 2014 By Robert Estupinian

As any business owner will testify – running out of cash is the death blow to the existence of any business. Definitely not good. It’s a big stress, especially not having the liquid funds necessary to meet important demands such as payroll. At the same time having cash sit idle wastes the chance for investment, allowing the business to […]

Filed Under: Articles, Economy, Entrepreneurship, Management, Performance, Small Business Tagged With: business advice, business financials, business strategies, small business, small business challenges, small business profitability

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