Not a day goes by that we don’t hear about a business owner who is complaining about a competitor lowering their prices and causing them customers. It is always tempting to follow suit and match the lower prices. However recent business history has clearly shown that reacting by meeting or lowering your prices to match […]
Entrepreneurship Articles
Articles about Entrepreneurship from the Bay Area Mastermind, a peer advisory group for founders, entrepreneurs, and business owners.
The Future and Power of Online Retail Sales
The media these days continues to pound out large amounts of bad economic data. However, even in the mist of all the turmoil there are positive signs that need to be acknowledged. Of course, this is not to say that all is well and that we simply throw caution to the wind. Rather let’s take […]
Practical Tips For Handling The Gatekeepers
As a small business owner many times the buying decision for your product or service is often a person who is at the C-level. Unfortunately getting to these influential executives is not easy due to the gatekeepers that work for these executives. However, successfully meeting with these executives can have a pay off that is […]
Where Does The Best Word of Mouth Advertising Come From?
Everyone that is in business will always state that the best customers are the ones that come by way of a referral. In fact the least expensive type of advertising that any business can do is word of mouth advertising. So what about word of mouth advertising on the web?
New Study Shows The Real Story of Videos Online
Many of us have heard that video is the in thing these days if you are going to be trying to captivate visitors on your site. A recent study is showing that on average Americans are spending as much as 9 hours in front of some screen per day. The question then is are they […]
Why Some people May be Opting out of Your Email List
It is no secrete that E-mail marketing is one of the more effective and less expensive ways to retain and get customers. In fact, a recent study by comScore found that e-mail had a 4.4% sales conversion rate in the US. Similarly in a survey conducted by MarketingSherpa and ADTECH, 44% of marketers said that e-mails to […]
Some Financial Ideas for Money Smart Entrepreneurs
As the economy changes there are many opportunities that surface that can allow us to move ahead financially. In this post we wanted to share a couple of ideas that can help our members take advantage of these ongoing changes.
A Mid Year Economic Review
If you are just following the news you may be seeing some conflicting reports about the state of the economy. However, I am sure that most would agree the vast majority of news is bad. Well, here at Bay Area Mastermind we focus on real economic data that is coming from real time sources. As […]
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