What is a “Business System“? At the highest level, it’s the collection of your people, processes and technologies and how they work together to create an “end product” along with the rules that govern how that work happens. Ultimately, it directs how work gets done in your business! When built right, in most cases, it […]
Entrepreneurship Articles
Articles about Entrepreneurship from the Bay Area Mastermind, a peer advisory group for founders, entrepreneurs, and business owners.
How To Develop a Luxury Product or Service for Your Business
We love luxury. Right? Part of us wants that high end item to up our social status or to seem special. And the stats seem to back that up. Market research demonstrates that in most businesses 20% of the customer base wants the opportunity to buy a luxury product/service. With this is the allure of […]
Don’t Destroy Your New Business!: 5 Crucial Mistakes Not To Make
Starting a business can hold within it excitement and possibilities. Often when an entrepreneur first formulates a business idea there’s usually a sense of passion and the belief that the business will grow linearly. The truth is that rarely, if ever, does a business look the same way at its start than what it matures […]
How to Profit From Extreme Segmentation in Your Business
One of the things all businesses need to do is be able to segment their customer base in order to maximize the profit potential of that customer base. By segmenting the customer base a business can better meet the buying needs of a specific group of customers and provide better offers to meet those needs. […]
We Are Halfway Through the Year, Is the Economy Getting Better?
As we approach the middle of the year, we can take a moment and see where the economy is and how the rest of the year could play out. The data shows that the economy hit a rough patch in the fourth quarter of 2013, with the severe weather further hampering economic vitality in the […]
The Power of Having Organizational Clarity to Maximize Profits
Essential for any organization to posses is extreme clarity regrading what business they’re in. The answer to this goes beyond what they actually do and instead reaches into the heart of both the breadth and depth of the purpose of the organization. By having a clear definition of what business you are in, then all aspects […]
How to Blend SEO and PPC For Increase Profits
A common question many business owners ponder: Do I invest in Search Engine Optimization (SEO) or Pay-Per Click (PPC) paid search advertising? Important question and an essential one for your business to grow. Their intent is simply to invest money and energy into the one form of advertising and lead generation that will give them […]
Feeling Scared of Ecommerce? Turn Your Brick and Mortar Store into a Shopping Experience and Succeed.
It feels scary out there. Especially if you run a Brick and Mortar retail Store. For the last half of 2013 and beginning of 2014, retail sales in the U.S. declined or remained stagnant at best. Nordstrom, traditionally more profitable than many other retail chains, saw their stores reporting flat or slightly down results. At the […]
3 Steps to Managing Cash Flow in Your Business
As any business owner will testify – running out of cash is the death blow to the existence of any business. Definitely not good. It’s a big stress, especially not having the liquid funds necessary to meet important demands such as payroll. At the same time having cash sit idle wastes the chance for investment, allowing the business to […]
Attention Entrepreneurs! You are not crazy!
Entrepreneur? Being harangued for being out of sync when it comes to your business and your ideas? Told that you can’t approach your business that way and that such behavior will lead to crashing your business? That your world view makes no sense? It’s a common malady for entrepreneurs. At some point any entrepreneur begins […]
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