Many marketers have heard of the power of providing customers and prospects with an irresistible offer or mafia offer. In other words, this means making an offer to your prospects or customers that is so irresistible that they simply can’t say no to. When properly utilized an irresistible offer will bring in more customers to […]
Bay Area Mastermind’s 3 Tips for Entrepreneurs with Short Attention Spans
In a recent interview with renown psychiatrist Dr. Edward M. Hallowell, he described how many entrepreneurs have some form of short attention deficits. At first hearing this comment many people would find this alarming. However, Dr. Hallowell made it clear that this was not entirely a bad thing as it allowed these creative and innovated […]
Bay Area Mastermind mid-year economic review
By Robert Estupinian As we begin the second half of the year we wanted to take a moment and provide our readers with a view of the economy and our forecasts going forward.There is a lot of economic data being spewed out these days in the media. It is not uncommon for the same data […]
Why a Marketing Strategy Works for One Business and Not Another
With all the new technological advances in customer acquisition it is easy for any business owner to jump from one marketing tacit to another in hopes of finding the silver bullet. You know the silver bullet, it is the elusive magical tacit that will produce all the business leads easily and effortlessly. Every business owner […]
Motivating Thoughts From Bay Area Mastermind
To get this week off to a great start, We wanted wanted to share with you two videos that help put things in the right perspective. Sometimes it just helps all of us to be inspired by the courage and strength of others. Being in business for ourselves can be a lonely journey. It is […]
Is Your Business Following Up on Leads The Right Way?
By Robert Estupinian In this article I wanted to discuss the valuable concept of follow-up and why it is not working in many businesses today. Recently, I had the opportunity to attend a professional services conference during which I left my contact information at many vendor booths. Three weeks later only two of the many […]
Making Your Business Stand Out By Making Your Product Invisible
One of the biggest hurdles for any business is to differentiate their product and services despite the similarities of other offerings in the market. Many times, businesses think the best way to do this is to build a better product or service. Truth be told, the quality of the product and a high level of […]
3 Things You Can Do When You Are Mentally Stalled Out
Every business owner has faced the same frustrating situation, feeling stuck. I’m talking about not seeing how to get through a tough business problem. No matter how much you keep working at it the problem will not go away. For some business owners getting stuck is frightening. Let’s take a look at what can be […]
5 IRS Audit Red Flags Business Owners Need to Know For 2012
Like most governmental agencies the IRS is looking for money and it appears that the amount of audits will be up again this year. As you can imagine the service uses computer algorithms to search returns for items that may be out of the ordinary. In this post we will examine some of the most […]
How To Price Your Services and Products in A Weak Economy
By Robert Estupinian Last week J.C. Penny announced it would be changing the way that it will price its merchandise. No longer will the company be offering sale prices. Instead the retailer will be slashing all prices by 40% and keeping them there. Previously, the company would hold hundreds of sales every year, and their […]