As any business owner will testify – running out of cash is the death blow to the existence of any business. Definitely not good. It’s a big stress, especially not having the liquid funds necessary to meet important demands such as payroll. At the same time having cash sit idle wastes the chance for investment, allowing the business to […]
When The Irresistible Offer Goes Bad
Many marketers have heard of the power of providing customers and prospects with an irresistible offer or mafia offer. In other words, this means making an offer to your prospects or customers that is so irresistible that they simply can’t say no to. When properly utilized an irresistible offer will bring in more customers to […]
Bay Area Mastermind mid-year economic review
By Robert Estupinian As we begin the second half of the year we wanted to take a moment and provide our readers with a view of the economy and our forecasts going forward.There is a lot of economic data being spewed out these days in the media. It is not uncommon for the same data […]
Is Your Business Following Up on Leads The Right Way?
By Robert Estupinian In this article I wanted to discuss the valuable concept of follow-up and why it is not working in many businesses today. Recently, I had the opportunity to attend a professional services conference during which I left my contact information at many vendor booths. Three weeks later only two of the many […]
Making Your Business Stand Out By Making Your Product Invisible
One of the biggest hurdles for any business is to differentiate their product and services despite the similarities of other offerings in the market. Many times, businesses think the best way to do this is to build a better product or service. Truth be told, the quality of the product and a high level of […]
A Quick View of What Is New With Facebook
In our last post we began to talk about the importance of social media for the business owner. According to some reports, Facebook currently has more than 750 million users. Half of these users are on Facebook at least several times a day. This is one reason that 75% of advertisers are planning to increase […]
Boomerang for Gmail: The New Email App To Make You More Productive
By Robert Estupinian One thing that is important for us here at Bay Area Mastermind is giving our members the latest tools and strategies to make them more efficient. After all owning a business should not be about working harder, it should be about liberating your time. So, today we have a new tool that […]
Managing Your Business Through a Recession
In today’s economy, the small business owner may encounter situations where one or more of the employees’ performances are affected. Because some employees may worry about not having a job a month or two down the road, their focus might not be as clear as compared to someone who had a guaranteed position. And in […]
You Just Can’t Beat Them Into Producing (Part 1)
The recent economic challenges has caused many owners and managers to have a sense of urgency in bringing in sales like never before. It was not long ago when simply having the open sign turned on meant people would buy and revenues would come int. Not anymore. The desperation caused by low sales numbers had […]