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You are here: Home / Archives for Pricing

How Discounting Your Products is More Disastrous Than You Can Imagine

March 13, 2023 By Jeremy Shapiro

Discounting Dangers

“20% Off!” “Buy One, Get One Free!”, “Black Friday Sale!” “… Going Out of Business!” Your discount promotions are gutting your business – and you might not even know it. We see promotions all the time where companies discount their products and services, but those businesses never share what that actually means financially behind the […]

Filed Under: Advertising, Articles, Finance, Marketing, Pricing, Sales, Small Business Tagged With: featured marketing

Fast Funnel Fixes for the Most Common (and Unusual) Business Funnels

November 29, 2022 By Jeremy Shapiro

Fast Funnel Fixes

Funnels are everywhere in your business – not just in your sales pipeline – and knowing WHAT to optimize and where matters. Beyond marketing funnels and sales funnels, where can you find funnels in your business? How do you track each funnel stage and how effective your funnel is? What are the most common places […]

Filed Under: Advertising, Articles, Entrepreneurship, Human resources, Lead Generation, Marketing, Performance, Pricing, Sales Tagged With: PPC (Pay per Click)

Vistage CEO Peer Group Membership

November 2, 2022 By Jeremy Shapiro

How much does Vistage membership cost? (Updated for ) At times, we have prospective founders and CEOs ask us about the cost of a Vistage membership, especially as it compares to a Mastermind Group, or other peer advisory group. And if the decision about which group to join really comes down to cost… group membership […]

Filed Under: Articles, Entrepreneurship, Networking, Pricing, Small Business

How To Develop a Luxury Product or Service for Your Business

August 5, 2014 By Robert Estupinian

We love luxury. Right? Part of us wants that high end item to up our social status or to seem special. And the stats seem to back that up. Market research demonstrates that in most businesses 20% of the customer base wants the opportunity to buy a luxury product/service. With this is the allure of […]

Filed Under: Articles, Entrepreneurship, Marketing, Motivational, Pricing, Small Business Tagged With: luxury items, luxury products, market research, Pricing, small business

11 Sources of Information to Keep You Up to Date

October 30, 2013 By Robert Estupinian

Having the ability to stay on top of business innovation and the news that matters is a daunting task for anyone these days. We are all constantly scrambling with the various aspects of our busy life within an ever changing environment. Then of course, we all have to contend with the abundance of information that is available. Knowing which sources […]

Filed Under: Economy, Entrepreneurship, Marketing, Pricing, Resources, Small Business

Exit Strategies with Steve Little

September 19, 2013 By Jeremy Shapiro

“Begin with the end in mind” – Stephen Covey There are only three directions you and your business can go: Your business dies; You die; You sell the business. Of the three options, selling your business can be one of the most profitable and rewarding options, but knowing how – and when – to exit […]

Filed Under: Entrepreneurship, Events, Featured Speakers, Info-Marketing, Pricing, Small Business Tagged With: exit strategy, speakers, steve little

How To Price Your Services and Products in A Weak Economy

January 30, 2012 By Robert Estupinian

By Robert Estupinian Last week J.C. Penny announced it would be changing the way that it will price its merchandise. No longer will the company be offering sale prices. Instead the retailer will be slashing all prices by 40% and keeping them there. Previously, the company would hold hundreds of sales every year, and their […]

Filed Under: Economy, Marketing, Pricing Tagged With: Bay Area Mastermind, Economy, entrepreneurship, marketing, Pricing, recession, Robert Estupinian

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