A common question many business owners ponder: Do I invest in Search Engine Optimization (SEO) or Pay-Per Click (PPC) paid search advertising? Important question and an essential one for your business to grow. Their intent is simply to invest money and energy into the one form of advertising and lead generation that will give them […]
Feeling Scared of Ecommerce? Turn Your Brick and Mortar Store into a Shopping Experience and Succeed.
It feels scary out there. Especially if you run a Brick and Mortar retail Store. For the last half of 2013 and beginning of 2014, retail sales in the U.S. declined or remained stagnant at best. Nordstrom, traditionally more profitable than many other retail chains, saw their stores reporting flat or slightly down results. At the […]
When The Irresistible Offer Goes Bad
Many marketers have heard of the power of providing customers and prospects with an irresistible offer or mafia offer. In other words, this means making an offer to your prospects or customers that is so irresistible that they simply can’t say no to. When properly utilized an irresistible offer will bring in more customers to […]
Why a Marketing Strategy Works for One Business and Not Another
With all the new technological advances in customer acquisition it is easy for any business owner to jump from one marketing tacit to another in hopes of finding the silver bullet. You know the silver bullet, it is the elusive magical tacit that will produce all the business leads easily and effortlessly. Every business owner […]
Making Your Business Stand Out By Making Your Product Invisible
One of the biggest hurdles for any business is to differentiate their product and services despite the similarities of other offerings in the market. Many times, businesses think the best way to do this is to build a better product or service. Truth be told, the quality of the product and a high level of […]
How To Price Your Services and Products in A Weak Economy
By Robert Estupinian Last week J.C. Penny announced it would be changing the way that it will price its merchandise. No longer will the company be offering sale prices. Instead the retailer will be slashing all prices by 40% and keeping them there. Previously, the company would hold hundreds of sales every year, and their […]
This Advertising Stuff Doesn’t Work, What a Waste of Time and Money
Frustration is all around these days as many businesses struggle to get customers in. Advertising can sometimes be black hole that simply sucks the money out of a business with no return. Therefore, it is not uncommon for business owners to feel that they may be better off not doing any advertising or marketing. Are […]
When It Is Not a Good Idea to Make a Change in Your Marketing
These days it is apparent that the way we sell and the way that we market is changing right before our eyes. For some business owners not being able to flex with the changes is causing major problems with their profitability and with some it has meant closing down altogether. Therefore, being able to change […]
How to Steal and Disseminate for Profit and Gain
Creativity is one of the best skills that any small business owner can do to increase their profitability and market share. At times just being able to find creative ways to sell products and services can make the difference between success and failure. At Bay Area Mastermind we have always emphasized the power of taking an […]
Why Having The Best Darn Widget Does Not Guarantee Success in Business
Many times I am asked by clients to review their business model in an effort to help them with their marketing or business development. There are many times that these same clients have actually developed a product that they feel is superior in performance and appearance. When I ask them why anyone should prefer their […]